Seoulbeats wrote this article about slut shaming, double standards, the male gaze, and how society genders, views and consumes sexuality in concerns with Ga-in’s latest video, “Bloom” and also addressed the kpop industry’s treatment of female idols at large.
They make good points. Without a doubt, there is a very obvious double standard between how male idols can express their sexuality and their relationship with women and how female idols express theirs. Male idols can express both overt and subtle, positive and negative, the negative which bears mentioning since there is a voracious amount of friendzone/retribution & vengeance violence/slut-bashing in male kpop videos. Female idols have to cater strictly to a very regulated, awkward, forced, confused, misguided, dehumanizing, and exploitative male gaze, and if they dare walk away from that and engage in a sexuality that is more realistic, more feminine, or even in any way, shape, or form feminist, anti-sexism, or anti-misogynist, it gets stifled, banned. They get slut shamed, accused of being uppity, promoting poor values and sex, misandry, or attempting to illicit violence against men or something ignorant the like. Men are allowed to express overt, toxic, selfish, entitled, and misogynist forms of sexuality largely unpoliced while women are highly limited to expressing what men want to see.
There’s another level to this misogyny-ception, because while all female idols are pretty much dictated by the male gaze, people still will separate them in two camps-those who Do It Right, and those who Go Too Far and Are Just Sluts. Girls Generation, who anyone with an ounce of sense knows are just as much for male consumption as any other female pop star, are often heralded as sweethearts and wholesome while Hyuna gets dragged through the mud on the regular.
So comes in the case of Ga-in’s “Bloom”-With its overt allusions to a woman fully engaging in and enjoying her sexuality and Ga-in twirling around on a pole (though while looking rather angelically), is definitely sex upon sex, yet she’s been able to sp far escape the criticisms that groups and artists like Hyuna or Rania have gotten in the past for content that was way less suggestive.
Though the article notes this, it goes on to reinforce that norm and essentially agree with it, saying that Ga-in is rightfully getting less slack because she is portraying a “healthier” sexuality in which she is control while Hyuna is merely pandering to a sexist norm.
First off, it isn’t fair to say that all forms of more raunchy or sexual expressions of sexuality coming from women is automatically about the male gaze. While the industry does command and control them, women do have an amount of autonomy. That’s legitimate even if women are expressing themselves in a way you don’t feel comfortable with. The reason why there is a schism between Ga-in and Hyuna is because of the same slut-shaming standard that both tells them how to express themselves THEN sits there and pits them against each other, the pale, “pure” one who is “sexy without being slutty” against the tramped out, tanned whore who “does too much”. This says nothing of Ga-in or Hyuna as individuals but rather tons about the measure that is ruling and judging them. Both are still working under the same gaze, both are still criticized and policed. Who knows, Ga-in might still catch criticism for promoting pre-marital sex or for being obscene in her enjoying being sexual.
Though there is merit in talking about the male gaze, misogyny, exploitation, and negative and positive sexuality, undermining them like this is cheap. Don’t put the responsibility of Hyuna getting slut-shamed on her, and tell her she needs to “appeal to female sexuality” before she gets respected or seen as “empowered” or “feminist”. Don’t pretend like that was necessarily Ga-in’s goal or aim, or that what she did still wasn’t still heavily dictated by a male gaze. Regardless of that, they are each allowed to express themselves, there is no right and wrong. It is a disservice to them and an act of misogyny in and of itself to pit them against each other like this. Slut shaming isn’t wrong because you “don’t know the lives of the women in question” or because “there’s a way to do it right”, it is wrong because you have no place to speak on or police women’s sexualities regardless of their motivators-themselves, money, male gaze, feminism, whatever. Criticize the patriarchal industries, institutions, and cultures they inhabit instead.